Corporate identity and brand
The communication project
The year 2010 saw a major effort in the activities in Italy, for the launch of a new project aimed at providing uniformity, consistency and synergyc effects in the initiatives of communication projects, advertising campaigns and events that IGD realizes during the year in its shopping centers.
With the basic objective of supplying new entrt, it has set up a program that creates a common identity in the communication and in the events of the various realities held by IGD, as well as to optimize costs through economies of scale, including the purchase of advertising spaces. The identification of events with the most significant returns also allows the transfer of best practices within the IGD network.
In the second half of 2010, IGD has set some guidelines that should inspire any communication or event. The basis is the desire to give priority to issues of culture, sport, sociability and solidarity, following the particularities of the reference territory.
The new pay-off
With the same intention of asserting a strong identity common to all shopping centers, the Communication Plan of 2010 has seen the establishment of a new pay-off that accompanies the logo: IGD, Spaces to be lived in. By 2011, IGD has started its communication.
The philosophy that reflects the pay-off concerns the concept of shopping center as a place where, in addition to satisfying their consumption needs, visitors can find opportunities and spaces for culture, entertainment and stimulation for their leisure time.
Winmarkt rebranding
In order to reinforce the perception that also the 15 shopping centers in Romania are managed under a single group perspective, in 2011 the Winmarkt brand has been revisit following the graphic features of IGD brand.
Many buildings of the Winmarkt network are interested in the renovation of facades in these months: it's a great opportunity to "throw" the new brand.





