IGD SiiQ

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The concept of "Spaces to be lived in"

IGD works to make its Shopping Centres real "Spaces to be lived in", based on their abilities to:

  • promote and host various commercial, sport-recreational, solidarity and local events;
  • knowing how to respond to the needs of the surrounding area in terms of services, aggregation, emerging needs, ...

 

 Issue Management tools implemented Results achieved in 2015
SOCIAL ROLE OF THE SHOPPING CENTRE
  • Marketing Plan that unites commercial and social issues
  • Cooperation with NGOs and NPOs to guarantee the social nature of the events in IGD structures
  • Organization of a transversal event in all shopping centers oriented to the inclusion
  • Organisation of "Happy Hand in Tour" an across-the-board event in which individuals with disabilities and able-bodied visitors shared sport and artistic esperiences. The event will end in 2016 after having involved 26 IGD's shopping centers.
  • Won for the second time the Eubiosia prize for the partnership with ANT
TERRITORIAL IMPORTANCE
  • Focus on the territory when selecting tenants that are local appealing 
  • Inclination toward local suppliers, especially for those jobs where knowledge of the local area represents an added value
  • Cooperation with local associations to organise events capable of arousing the highest level of local enthusiasm
  • Local events are 28% out of the total
  • Local suppliers are 51% out of the total
  • 176 local organisations have been involved throghout the year
  • IGD Centers provided employment to approximately 11,000 people
COMMUNICATION 
  • Development interactions with its stakeholders by using social networks
  • Adaptation of the communication through web site aiming at a continuous improvement in transparency, completeness and accessibility
  • The "Likes" received by IGD's Centers facebook pages rose by 50%
  • A unique strategy of social media management has been implemented
  • IGD's website confirmed to be in the top 20 of the Italian Webranking: 17° place in 2015.
INNOVATION
  • Continuos updating on 3 levels:
    1. tenant mix and merchandising mix
    2. structures
    3. services inside the mall
  • An "Innovation Project" has been defined to renovate the visitors experience inside the shopping centers by exploting a multichannel technology
 

 
 
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