Visitors and community
Guidelines
- IGD: spaces to be lived in;
- Centrality of local area;
- Marketing which unites business plan with social.
Emphasis on visitors' needs and on their safety
IGD is likewise focusing on children's play areas.
Reserved female parking spaces, reserved for mothers and placed in position for easy access, can be found in more than 60% of our shopping centers.
All our shopping centers, made in full compliance with safety regulations, are periodically subject to verification, even through surveys, and then to the necessary structural measures.
| Number of visitors per year (mn) | 2010 | 2009 |
|---|---|---|
| Italy | 60.14 | 53.94 |
| Romania | 32.55 | 32.87 |
Liaison with the local area
IGD's business activity have a positive impact on the communities that make up the catchment area of the mall, not just for the satisfaction of consumer requirements, but also for the involvement of local suppliers and for the positive impact on employment: depending on the size, in fact, a new shopping center creates between 300 and 500 new jobs.
Events and programmes
In doing marketing of our centers, we always try to combine reatil aspects with social ones, with particularly attention placed on the demands of the local area. This allows IGD to make the shopping center as a place not only for consumption but as a "space to be lived in": a place, then, for aggregation, livable, even outside the time of purchase.
| Association and other non-profit organisations hosted in IGD' centers in Italy (n.) | 2010 | 2009 | 2008 |
|---|---|---|---|
| Local associations involved | 189 | 79 | 41 |
| Other non-profit organisations | 82 | 25 | 12 |
| TOTAL | 271 | 104 | 53 |



